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April 7, 2022

International Beverage Holding’s Caorunn Blood Orange – Product Launch

A new flavoured gin expression from the Highlands

By Conor Reynolds

  • Category – Spirits, gin, 41.8% abv
  • Available From this month
  • Location – The UK, via Sainsbury’s and the Caorunn online store
  • Price – SRP of GBP29 (US$37.90) per 70cl bottle

International Beverage Holding’s Scottish gin brand Caorunn is expanding its range with a blood orange expression in the UK.

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by GlobalData
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Caorunn Blood Orange gin has been distilled at International Beverage Holding’s Balmenach distillery in the Scottish Highlands using five botanicals local to the region, as well as six traditional gin botanicals. The spirit is infused with natural blood orange flavouring and a hint of chilli essence.

The blood orange flavour was decided upon following consumer research, with 74% of those surveyed by the brand stating they would purchase a gin infused with the flavour, Caorunn added.

In 2018, International Beverage Holdings repackaged its Caorunn gin, rolling out a redesigned bottle in a bid to stand out on shelves and bars across the UK.

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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