Pepsi Bottling Group (PBG), the soft drinks bottler, said its carbonated soft drinks (CSD) category needs more marketing and innovation in order to get it “back to the right spot”.

Speaking at the group’s full-year earnings conference call yesterday (2 February), CEO Eric Foss said that CSD category performance was “down slightly” over the last year in the US and North America, but added that it had been “more resilient” than the non-carbonated category.

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“I think the reality is … to get the category back to the right spot, there’re a variety of things that need to be done, one of which is more marketing, more innovation,” said Foss.

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