The revamped packaging rolls out on The Original and Caribbean Rum Cask variants, both of which will be available in the new format through the UK off-premise channel from next month. Also included in the redesign is the company’s Irish Whiskey Cask stout beer, which has been upgraded to become a permanent addition in The Original’s portfolio, and will be available from July.
Unveiling the new look, Innis & Gunn described the appearance of the embossed, clear glass bottles as “immediately striking”. The company confirmed there has been no change in The Original line-up’s formulation.
“We believe this rebrand simply brings our packaging in line with the quality of beer within the bottle,” said Innis & Gunn founder Dougal Gunn Sharp. “We are clearly showing the different liquid colours of our beers, better describing their provenance and our innovative brewing methods and we are sure this will be welcomed by current and new drinkers alike.”
The move comes as the brewer readies expansion in England, aided by a recently-signed distribution deal with C&C Group.
Last month, the company revealed the Innis & Gunn Islay Whisky Cask in a partnership with Beam Suntory’s Laphroaig Scotch whisky.