View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 9, 2020

Illva Saronno targets five markets with Disaronno Christmas ad – video

Illva Saronno is lining up a TV spot for its Disaronno almond liqueur to run in five markets in the run-up to Christmas.

Illva Saronno is lining up a TV spot for its Disaronno almond liqueur to run in five markets in the run-up to Christmas.

The commercial, which hit the UK earlier this month, will also appear in Belgium, Italy, the Netherlands and the US. Focusing on Disaronno’s Italian heritage, the ad is set in Rome and will run in the UK on Channel 4, Sky and MTV, among others.

Financial details behind the activation were not disclosed.

“The campaign shows our commitment to the UK and the next step in our journey as we launch the UK subsidiary and the exciting pipeline of innovations in the next year,” said Disaronno International UK’s category & marketing director, Miranda Osborne.

In a busy year for Saronno in the UK, the distribution de-tangling with William Grant & Sons in March was followed by the launch of a new brand extension, Disaronno Velvet, in the country a month later. The privately-owned group also unveiled a cold brew coffee RTD for its Tia Maria brand in May.

How COVID has driven at-home indulgence – consumer trends

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks