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October 23, 2020

Ian Macleod Distillers’ Rosebank 30 Year Old single malt Scotch – Product Launch

Ian Macleod Distillers has unveiled the first global release from its soon-to-be-reopened Rosebank Distillery in Scotland.

Ian Macleod Distillers’ Rosebank 30 Year Old

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Category – Spirits, whisky, Scotch, single malt, 48.6% abv

Available – From this week

Location – Available worldwide

Price – In the UK, SRP of GBP1,650 (US$2,150) per bottle

Ian Macleod Distillers has unveiled the first global release from its soon-to-be-reopened Rosebank Distillery in Scotland.

The Rosebank Lowland Single Malt 30 Year Old was distilled in 1990, three years before the Rosebank Distillery closed down. Ian Macleod acquired the site, along with the Rosebank brand name and the remaining stock, in late-2017 and plans to reopen it next year.

Only 4,350 bottles of Rosebank 30 Year Old will be available to buy worldwide. The liquid was matured in 62% refill Sherry butts and 38% refill Bourbon hogsheads. The expression has been dubbed ‘Release One’ by the distillery because it opens a new chapter in Rosebank’s history, Ian Macleod said.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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