- Category – Wine, South Africa, canned, 0.5% abv
- Available – From this week
- Location – The UK, available in the off-premise channel and via drinkhun.com
- Price – SRP of GBP6 (US$8.47) per 20cl can
HUNWines has launched a non-alcoholic canned wine in the UK.
HUN Alcohol Free (AF) is a sparkling South African Chenin Blanc. The new beverage is vegan-friendly and has an abv of 0.5%.
It will be available to purchase from the company’s website from 12 June as well as unspecified off-premise locations.
According to the company, HUN AF is the UK’s first canned non-alcoholic wine and will remain part of the brand’s core range moving forward.
“With 8.6m of Brits actively moderating their alcohol consumption, HUN AF has been designed for the modern-day Millennial drinker, who wants to enjoy the morning after just as much as the night before,” said HUNWines co-founder Mark Wollard. “Less alcohol content shouldn’t mean less flavour, so we worked closely with the producer to ensure the de-alcoholisation process retained 100% of the wine’s original aromas and flavour.”
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By GlobalDataThe company launched three canned expressions in May last year and counts former Brewdog CEO, Andy Shaw, and the CEO of multiple retailer Waitrose, James Bailey, among its board of directors.
Why stating the obvious is a consumer win for wine – click here for a Just Drinks comment
