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October 22, 2021

Hotaling & Co’s Hirsch Single Barrel Kentucky Straight Bourbon – Product Launch

The Bourbon is made up of a mashbill of 72% corn, 13% rye, and 15% malted barley.

By Rhodri Morgan

  • Category – Spirits, whiskey, Bourbon, 62.5% abv
  • Available – From this month
  • Location – The US, available through selected off-premise outlets and online 
  • Price – SRP of US$89.99 per 75cl bottle

Hotaling & Co has launched a Bourbon expression from its Hirsch American whiskey brand in the US.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Hirsch Single Barrel Kentucky Straight Bourbon Whiskey comprises a mashbill of 72% corn, 13% rye, and 15% malted barley and spent a minimum of six years in US oak casks. The iteration, which the company says is limited to 57 barrels, will be available from selected US retailers and via alcohol e-tailer Reservebar from 1 November.

“The Hirsch brand aims to celebrate those who dare to take a new path and discover new passions,” said Hotaling’s US whiskey lead, Luis Rivas Ball. “We are committed to sourcing quality whiskey that surprises and delights consumers … each release is an adventure and this first Single Barrel is a perfect representation of where the brand plans to go in the future.”

In July, Hotaling, which is part-owned by Berry Bros & Rudd, named ex-Treasury Wine Estate executive Lauren DeStefano as its next CFO.

How to promote brand sustainability while also remaining premium – Click here for a Just Drinks consumer trends focus 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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