- Category – Spirits, whiskey, Bourbon, 62.5% abv
- Available – From this month
- Location – The US, available through selected off-premise outlets and online
- Price – SRP of US$89.99 per 75cl bottle
Hotaling & Co has launched a Bourbon expression from its Hirsch American whiskey brand in the US.
Hirsch Single Barrel Kentucky Straight Bourbon Whiskey comprises a mashbill of 72% corn, 13% rye, and 15% malted barley and spent a minimum of six years in US oak casks. The iteration, which the company says is limited to 57 barrels, will be available from selected US retailers and via alcohol e-tailer Reservebar from 1 November.
“The Hirsch brand aims to celebrate those who dare to take a new path and discover new passions,” said Hotaling’s US whiskey lead, Luis Rivas Ball. “We are committed to sourcing quality whiskey that surprises and delights consumers … each release is an adventure and this first Single Barrel is a perfect representation of where the brand plans to go in the future.”
In July, Hotaling, which is part-owned by Berry Bros & Rudd, named ex-Treasury Wine Estate executive Lauren DeStefano as its next CFO.