Hotaling & Co's Hirsch Single Barrel Kentucky Straight Bourbon - Product Launch

Category – Spirits, whiskey, Bourbon, 62.5% abv
Available – From this month
Location – The US, available through selected off-premise outlets and online
Price – SRP of US$89.99 per 75cl bottle

Hotaling & Co has launched a Bourbon expression from its Hirsch American whiskey brand in the US.

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Hirsch Single Barrel Kentucky Straight Bourbon Whiskey comprises a mashbill of 72% corn, 13% rye, and 15% malted barley and spent a minimum of six years in US oak casks. The iteration, which the company says is limited to 57 barrels, will be available from selected US retailers and via alcohol e-tailer Reservebar from 1 November.

“The Hirsch brand aims to celebrate those who dare to take a new path and discover new passions,” said Hotaling’s US whiskey lead, Luis Rivas Ball. “We are committed to sourcing quality whiskey that surprises and delights consumers … each release is an adventure and this first Single Barrel is a perfect representation of where the brand plans to go in the future.”

In July, Hotaling, which is part-owned by Berry Bros & Rudd, named ex-Treasury Wine Estate executive Lauren DeStefano as its next CFO.

How to promote brand sustainability while also remaining premium – Click here for a Just Drinks consumer trends focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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