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October 22, 2021

Hotaling & Co’s Hirsch Single Barrel Kentucky Straight Bourbon – Product Launch

The Bourbon is made up of a mashbill of 72% corn, 13% rye, and 15% malted barley.

By Rhodri Morgan

  • Category – Spirits, whiskey, Bourbon, 62.5% abv
  • Available – From this month
  • Location – The US, available through selected off-premise outlets and online 
  • Price – SRP of US$89.99 per 75cl bottle

Hotaling & Co has launched a Bourbon expression from its Hirsch American whiskey brand in the US.

Hirsch Single Barrel Kentucky Straight Bourbon Whiskey comprises a mashbill of 72% corn, 13% rye, and 15% malted barley and spent a minimum of six years in US oak casks. The iteration, which the company says is limited to 57 barrels, will be available from selected US retailers and via alcohol e-tailer Reservebar from 1 November.

“The Hirsch brand aims to celebrate those who dare to take a new path and discover new passions,” said Hotaling’s US whiskey lead, Luis Rivas Ball. “We are committed to sourcing quality whiskey that surprises and delights consumers … each release is an adventure and this first Single Barrel is a perfect representation of where the brand plans to go in the future.”

In July, Hotaling, which is part-owned by Berry Bros & Rudd, named ex-Treasury Wine Estate executive Lauren DeStefano as its next CFO.

How to promote brand sustainability while also remaining premium – Click here for a Just Drinks consumer trends focus 

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