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November 26, 2021

Heroes Drinks Co’s 2 Guineas Spiced Rums – Product Launch

The start-up will donate GBP3 (US$4) from each bottle sold to a selection of UK charities.

By Rhodri Morgan

  • Category – Spirits, spiced rum, 37.5% abv
  • Available – From this week
  • Location – The UK, available online
  • Price – SRP of GBP34.50 (US$46.01) per 70cl bottle

Heroes Drinks Co has launched a spiced rum in the UK.

2 Guineas Spiced Rum, launched earlier this week, is described by the company as a “small-batch, premium rum” and is available exclusively from the Heroes Drinks website. The company added that GBP3 (US$4) from each purchase will go towards UK-based lifeboat charities and hospitality funds.

Heroes Drinks was founded by former soldier Chris Gillan.

“We are delighted to be able to release this premium rum just in time for Christmas,” Gillan said. “We expect the 2 Guineas Spiced Rum will prove very popular with our customers, who are looking for something premium and different.”

Earlier this month, Bacardi launched a global festive marketing activation for its namesake rum brand.

Narrow and deep or broad and shallow? The spirits industry’s dilemma – Click here for a Just Drinks comment

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