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November 26, 2021

Heroes Drinks Co’s 2 Guineas Spiced Rums – Product Launch

The start-up will donate GBP3 (US$4) from each bottle sold to a selection of UK charities.

By Rhodri Morgan

  • Category – Spirits, spiced rum, 37.5% abv
  • Available – From this week
  • Location – The UK, available online
  • Price – SRP of GBP34.50 (US$46.01) per 70cl bottle

Heroes Drinks Co has launched a spiced rum in the UK.

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2 Guineas Spiced Rum, launched earlier this week, is described by the company as a “small-batch, premium rum” and is available exclusively from the Heroes Drinks website. The company added that GBP3 (US$4) from each purchase will go towards UK-based lifeboat charities and hospitality funds.

Heroes Drinks was founded by former soldier Chris Gillan.

“We are delighted to be able to release this premium rum just in time for Christmas,” Gillan said. “We expect the 2 Guineas Spiced Rum will prove very popular with our customers, who are looking for something premium and different.”

Earlier this month, Bacardi launched a global festive marketing activation for its namesake rum brand.

Narrow and deep or broad and shallow? The spirits industry’s dilemma – Click here for a Just Drinks comment

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img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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