
- Category – Spirits, spiced rum, 37.5% abv
- Available – From this week
- Location – The UK, available online
- Price – SRP of GBP34.50 (US$46.01) per 70cl bottle
Heroes Drinks Co has launched a spiced rum in the UK.

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2 Guineas Spiced Rum, launched earlier this week, is described by the company as a “small-batch, premium rum” and is available exclusively from the Heroes Drinks website. The company added that GBP3 (US$4) from each purchase will go towards UK-based lifeboat charities and hospitality funds.
Heroes Drinks was founded by former soldier Chris Gillan.
“We are delighted to be able to release this premium rum just in time for Christmas,” Gillan said. “We expect the 2 Guineas Spiced Rum will prove very popular with our customers, who are looking for something premium and different.”
Earlier this month, Bacardi launched a global festive marketing activation for its namesake rum brand.

How is technology having an impact on Consumer buying behavior?
- A breakdown of the trend’s prominence across sectors
- Insights into consumer online penetration, preferred electronic devices and engagement
- The key drivers and challenges impacting the digital lifestyles trend
- A spotlight on key innovations set to reshape the consumer landscape
- Analysis of what’s next for digital innovations and how brands can leverage the trend