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April 16, 2021

Henkell Freixenet expands Freixenet still wine collection

Henkell Freixenet has added three more still wines to its Freixenet brand, including a Rioja.

Henkell Freixenet has added three more still wines to its Freixenet brand, including a Rioja.

The wines, which also feature a Sauvignon Blanc and a Rosé, roll out in the UK from this month. Freixenet is predominantly a Cava producer but last year introduced the first still wines to its portfolio.

The new varietals all hail from Spain, whereas last year’s launches comprised a three-strong Italian range. Each 75cl bottle carries an SRP of GBP9 (US$12.40).

Freixenet brand manager Samantha Cross said: “Following the success of our move into still wines, we believe that this new collection, with its stylish bottle design, will be equally desirable to our loyal customer base, as well as drawing in new consumers to both the brand and category.”

In 2019, Henkell Freixenet changed its name from Henkell & Co after the German company purchased majority control of Freixenet. Henkell claims to be the largest sparkling wine producer, with propositions in the sekt, Cava, Prosecco, Champagne and Crémant sectors. The company is owned by German conglomerate Dr Oetker.

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