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November 12, 2020

Henkell Freixenet backs new Italian wine line with Freixenet UK TV push

The UK division of Henkell Freixenet has lined up a TV campaign in the country, designed to highlight its sparkling range and introduce its recently-launched still wine collection.

The UK division of Henkell Freixenet has lined up a TV campaign in the country, designed to highlight its sparkling range and introduce its recently-launched still wine collection.

The ad, which will run from 17 November for seven weeks, centres around moments “when we are able to celebrate together again”. The spot finishes with a five-second tag to promote the sparkling wine group’s new Italian still wines.

The three-strong line of Italian wines, which launched under the Freixenet brand name in April, comprises Pinot Grigio, Italian Rosé and Chianti.

“We have had to flex our plans this year in response to the ever-changing circumstances but we are excited to bring the brand back on screen,” said Samantha Cross, senior brand manager for Freixenet at UK unit Freixenet Copestick. “The build-up to Christmas will be different this year but … it is important to invest behind the brand and category and continue to build awareness.”

How the on-premise can make the most of Christmas 2020 – Click here for a just-drinks analysis

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