Heineken has unveiled a global campaign for lager brand Birra Moretti.

The campaign, called ‘The Home of Life’s Simple Pleasures’, launched on 1 April and is centred around the Italian love of food and beer. In the UK, the campaign rolls out on major TV channels and on-demand programming and will be supported by wider marketing activity including outdoors advertising, social media and PR activations.

Heineken also confirmed it will run several UK customer promotions to support Birra Moretti’s campaign in the coming months.

“We know consumers increasingly value experiences over material possessions and we’ve seen in the last year how inventive they’ve been in creating moments that matter with each other during lockdown,” said Heineken UK’s brand unit director for beer, Matt Saltzstein.

Heineken last rolled out a UK push for Birra Moretti in 2019. The campaign was called ‘Il Grande Invito’.

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