Heineken has launched a global campaign for its namesake lager that marks a year of coronavirus lockdowns.
‘We’ll Meet Again’, released on social media today, shows people dressing up in party attire to accomplish mundane lockdown tasks such as taking out the trash or walking the dog. The campaign is Heineken’s latest video marketing content for its ‘#SocialiseResponsibly’ series focussed on maintaining social interaction where possible.
“Our aim is to tell stories that resonate with people around the world,” said Heineken senior global director Bram Westenbrink. “This campaign taps into the collective feeling of the moment, showing real life experiences that almost everyone can relate to, celebrating resilience and imagination with a clear message of hope for the future.”
Yesterday, the Dutch brewer unveiled Spanish tennis player Rafael Nadal as the global ambassador for low-carb, low-calorie light beer Amstel Ultra.
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