- Category – Spirits, liqueur, rum-based, 17% abv
- Available – From this week
- Location – The UK
- Price – SRP of GBP17 (US$23.12) per 70cl bottle
Halewood Artisanal Spirits has launched an extension of its Dead Man’s Fingers rum brand.
Dead Man’s Fingers Raspberry Rum Cream Liqueur comprises the brand’s spiced rum blended with cream liqueur and raspberry flavourings. The iteration is available now from selected UK on- and off-premise outlets.
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According to Halewood, the launch has been designed to “bring a bolder image and personality to the more traditional cream liqueurs category.”
“Our new-rum based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand under the strength of the Dead Man’s Fingers brand,” said Dead Man’s Fingers’ global marketing manager, Rachel Adams.
In November, Halewood launched a six-year-old Super Spiced Rum from the brand, designed as the base spirit for cocktails such as the Zombie.
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By GlobalData
