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November 19, 2021

Diageo’s Guinness Chocolate Mint Stout Aged in Kentucky Bourbon Barrels – Product Launch

The latest brew features in Guinness Open Gate Brewery's barrel-aged beer project, which is in its fourth year.

By Olly Wehring

  • Category – Beer, stout, 10.8% abv
  • Available – From this week
  • Location – The US, available nationwide in the off-premise channel
  • Price – SRP of US$19.99 per four-pack of 11.2oz (31.8cl) bottles

Diageo has released a barrel-aged, chocolate mint-flavoured stout from its Guinness brand in the US.

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Brewed at the company’s Open Gate Brewery in Baltimore, Guinness Chocolate Mint Stout Aged in Kentucky Bourbon Barrels will be available throughout the market for a limited – albeit unspecified – period. The 10.8% abv beer has been flavoured using dried mint leaves and cacao and has a slight Bourbon character.

“With each new beer from our barrel-ageing programme, we look to challenge ourselves with flavour combinations and tastes that most people wouldn’t expect from Guinness,” said Open Gate head brewer Sean Brennan.

Earlier this week, Diageo raised its sales growth forecasts for the coming years, also setting the target of increasing its share of ‘total beverage alcohol’ worldwide from the current 4% to 6% by 2030.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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