Glenrinnes Distillery's Muscat cask aged vodka - Product Launch

Category – Spirits, vodka, 41.6%
Available – From this month
Location – The UK, available in the off-premise through Harvey Nichols and online through The Whisky Exchange
Price – SRP of GBP37 (US$46.67) per 50cl bottle

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Glenrinnes Distillery has launched a Muscat cask-aged vodka as part of its producer series.

The Muscat barrel-aged vodka uses Glenrinnes’ 59%-abv Eight Lands Organic Vodka that has spent two months in casks that previously held Muscat wine for 31 years. The expression, the second in the Speyside-based distillery’s ‘Producer’ series, is being released in a limited run of 758-numbered bottles.

Glenrinnes released its first products, a gin and a vodka under the Eight Lands brand name, three years ago.

How much attention should alcohol brand owners pay to cannabis? – Click here for a Just Drinks focus

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

Conor Reynolds

Prior to joining Just Drinks as reporter in early 2022, Conor studied journalism & media production at Dublin City University, having spent eight years working in some of the best bars in the city.