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October 6, 2020

GlenAllachie Distillery Co’s The GlenAllachie Virgin Oak Series single malt Scotch whiskies – Product Launch

The GlenAllachie Distillery Co has launched a limited edition range of its namesake Speyside Scotch whisky brand, under the name 'The GlenAllachie Virgin Oak Series'.

GlenAllachie Distillery Co’s The GlenAllachie Virgin Oak Series

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Category – Spirits, whisky, Scotch, Speyside, single malt, 48% abv

Available – From this month

Location – The UK, with other markets TBC

Price – SRP of GBP59.99 (US$77.60) per 70cl bottle in the UK

The GlenAllachie Distillery Co has launched a limited edition range of its namesake Speyside Scotch whisky brand, under the name ‘The GlenAllachie Virgin Oak Series’.

The three-strong line of 12-year-old single malts explores the influence of casks made from different species of oak sourced from around the world. The trio includes a French Virgin Oak Finish, a Spanish Virgin Oak Finish and a Chinquapin Virgin Oak Finish from Missouri in the US.

Each whisky was first matured in ex-Bourbon barrels before being finished for about 18 months in the virgin oak casks. All three are non-chill-filtered, with natural colour, and bottled at 48% abv.

Priced at GBP59.99 in the UK for a 70cl bottle, there are about 1,100 cases of each expression, the company said.

The finishing casks were selected by GlenAllachie master distiller Billy Walker, who said: “With this new range, I wanted to explore and showcase the different range of flavours that can be created with different types of virgin oak.”

Walker led the acquisition of the GlenAllachie distillery by a consortium from Pernod Ricard in 2017.

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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