- Category – Spirits, whisky, single malt, 56.5% abv
- Available – From this month
- Location – The UK, available online and through specialist spirits retailers
- Price – SRP of GBP55 (US$70) per 70cl bottle
Unilever- A Deep-dive into Product Launches and Advertising Strategy
Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement.
Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date.
This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:
by GlobalData
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
Hillhouse Capital Group’s Glen Scotia distillery has unveiled a limited-edition single malt to coincide with this year’s Campbeltown Malts Festival.
The expression is an eight-year-old Scotch that has been matured in ex-Bourbon casks before transferring for the final 12 months to former Spanish fortified wine Pedro Ximénèz hogsheads barrels. The whisky has been created for the Campbeltown festival, which celebrates the region’s Scotch production.
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This year marks the festival’s return to in-person events following COVID restrictions. The festival will run from the 24-26 May.
Asian private equity group Hillhouse Capital inherited Glen Scotia when it acquired owner Loch Lomond Group three years ago.
Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement.
Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date.
This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:
by GlobalData
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
