Pascal, who is of Chilean-American descent, is best known for roles played in Game of Thrones and The Mandalorian. He will appear in Casillero advertising for TV, video and social media.
Further details of the campaign, titled ‘Wine Legend’ and set to run later this year, were not disclosed.
Go deeper with GlobalData
“The selection of Pedro Pascal as the new legend is a historic event for Casillero del Diablo, as it marks our first appointment of a global brand ambassador,” said Casillero’s global marketing director, Sebastián Aguirre. “Pascal is a celebrity well known around the world who is enjoying an extraordinary moment in his career.”
Earlier this year, Concha y Toro broke Casillero’s Chile exclusivity, unveiling a Tempranillo varietal from Spain in the UK. The group has started the year well, posting an 8% lift in sales from the three months to the end of March.
Why the future for wine in cans has arrived – Click here for a Just Drinks comment
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
