While Ricard said that a move into the highly competitive mainstream beer market would require too large an investment, he said a move into the premium or specialty beer sector would be more viable. “I could imagine doing something in speciality beers, because premium products are generally doing quite well,” he said.
FRANCE: Pernod Ricard linked with beer move
French drinks group, Pernod Ricard, the world's third-largest spirits group, could be set to make a move into the speciality beer market according to an interview with chairman and CEO, Patrick Ricard, in the Belgian newspaper, De Morgen.
September 19, 2002