The Coca-Cola Co is looking to invest billions of dollars in key Latin American markets to target a growing number of middle class consumers in the region.
Coca-Cola will match a planned US$5bn investment in Mexico with a $6bn spend in Brazil over the next five years, according to the president of the soft drink firm’s Latin America business, Joes Octavio Reyes.
“In the next three years, 15m people will rise into the middle class in Latin America,” Reyes told analysts today (19 February) at the CAGNY conference in Florida.
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