A former alcohol buyer for Sainbury’s and Tesco has launched a new Italian cider in the UK and Ireland, saying the Prosecco boom in the country has made consumers far more open to sparkling alcohol.
Ex-supermarket buyer bets on Italian cider with UK launch
A former alcohol buyer for Sainbury's and Tesco has launched a new Italian cider in the UK and Ireland, saying the Prosecco boom in the country has made consumers far more open to sparkling alcohol.
January 4, 2016