Coca-Cola Co plans to reduce its business units in Europe from ten divisions to four, as part of the soft drinks giant’s restructuring plan for the region.

Coca-Cola Great Britain’s marketing director, Cathryn Sleight, will leave the business following the re-jig, which the group confirmed yesterday (27 April).

Her post will cease to exist once Coca-Cola has created its four new business divisions, set to be Iberia, Germany, North West Europe & Nordics (NWEN) and Central & Southern Europe.

“The changes we are making will simplify the way we operate in all areas of the business,” said Coca-Cola Europe’s president, Dominique Reiniche. “This will drive efficiency by enabling us to be faster to market and to increase the scale of our activities across Europe.”

The move could result in up to 150 job losses from Coca-Cola’s 1,700-strong European workforce. The group has begun a consultation with staff.

The new NWEN business unit will comprise the UK, Ireland, France, Belgium, Netherlands, Luxemburg, Denmark, Sweden, Finland, Norway and Iceland.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

A series of promotions will follow the creation of the division.

Nick Robinson will become My Coke director at NWEN, responsible for Coke, diet Coke and Coke Zero. He currently holds the same role at the Great Britain business.

Philippa Classey will expand her responsibility for the Glaceau Vitaminwater brand from Great Britain to all of the NWEN countries. Michel Gotlib will be integrated marketing communications director at NWEN, having been head of marketing in France since 2007. Gotlib will direct integrated campaigns, including sponsorship and digital platforms, across the region.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only