Elegantly Spirited’s 0.5%-abv Strykk RTD range 

Category – Alcohol-free RTD cocktails

Available – From this month

Location – UK; online retailers

Price – GBP12 (US$16) per six-pack

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By GlobalData

UK drinks start-up Elegantly Spirited has launched a non-alcoholic RTD range under its Strykk brand.

The two-strong offering comprises:

  • NOT G*N & Tonic – sage, coriander, juniper notes mixed with low-calorie tonic water
  • NOT R*M & Cola – vanilla, oakwood, raisin and clove added to low-calorie cola

“There are eight million mocktail drinkers in the UK looking for non-alc alternatives but there is currently only a limited choice of RTD solutions and many are low quality, uninspiring and poorly delivered,” said Elegantly Spirited CEO Alex Carlton. “Our new range taps into existing drinking repertoires and supports retailers to capture this huge, almost untapped opportunity, enabling drinkers to have fun and maximise every social experience.”

The range is available from this month in the UK via online retailers Amazon and Ocado, as well as on the Strykk website. 

Strykk was founded in 2018 by Carlton and UK businessman Andrew King, who also serves as CEO of AG Barr‘s Funkin brand. AG Barr distributes Strykk.

Earlier this week, Diageo released a 0% G&T RTD for its Gordon’s gin brand in the UK.

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