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April 26, 2021

Eden Mill’s Red and White Wine Cask-Aged gins – Product Launch

Scotch whisky distiller Eden Mill has added to its latest range of "ultra-premium" gins.

Eden Mill Distiller’s Oak Old Tom Red and White Wine Cask-Aged gins

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Category – Spirits, gin, 42.5% abv

Available – Now

Location – The UK, available online

Price – SRP of GBP40 (US$56) per 70cl bottle

Scotch whisky distiller Eden Mill has added to its range of “ultra-premium” gins.

The Red and White Wine Cask-Aged expressions, both released today, are limited to 600 bottles and are available immediately from the company’s website. The White Wine Cask iteration was created by ageing Eden Mill Original Gin in ex-Burgundy casks for 15 months while the Red Wine Cask gin rested in an Italian Red Amarone cask for 500 days.

“We first brought our fascination for oak from producing whisky together with gin when we created Eden Mill’s Oak Gin in 2015,” the company’s head distiller, Scott Ferguson, said. “By experimenting with cask-ageing and also adding oak chips, we found a beautiful way of giving gin a boost of flavour at speed.”

The two expressions are the newest offerings under the company’s Distiller’s Choice range, which also includes Old Oak Tom Gin, launched in February.

Later this year, the Scottish spirits company will move to a new ‘eco-distillery’, powered by St Andrews University’s biomass power plant.

Why the gin category has Fever-Tree to thank for breaking the US – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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