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June 22, 2022updated 23 Jun 2022 9:19am

Dutch beer giant Heineken lines up domestic price hike

The Amstel beer owner is set to up prices across retail and horeca accounts.

By Dean Best

Heineken is set to raise prices in the Netherlands by almost 6% from the start of August.

The Dutch brewing behemoth is to increase prices by 5.8%.

Heineken’s move is set to be made across retail and foodservice accounts, although the exact increase is likely to differ depending on the customer.

Asked by Just Drinks for the reasons behind the rise, a spokesperson for the Amstel brewer declined to comment.

Dutch national media outlet De Telegraaf said it had seen a letter sent by Heineken executive Pieter Vissers to customers in the horeca sector.

In the letter, Vissers reportedly said Heineken was facing higher staff, energy and commodity costs.

In April, Heineken published a trading update covering the first quarter of 2022.

The Affligem beer owner reported a 35.9% rise in revenue to just under EUR6.99bn (US$7.39bn).

Before exceptional items. Heineken’s net revenue stood at EUR5.75bn, increasing 24.9% organically. Volumes were up 5.7%.

At the time, chairman and CEO Dolf van den Brink said the results reflected “a solid start to the year” but added: “Looking ahead, we see more macro-economic uncertainty and expect significant additional inflationary headwinds putting further pressure on our cost base.“We will take additional actions including pricing to manage these challenges whilst we continue to invest in superior, balanced growth and sustainable value creation.”

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