California winery Dry Creek Vineyard has repackaged its flagship varietal wine, Fumé Blanc, in an effort to offer consumers more transparency about the brand’s provenance and production.
The new label for the wine’s 2019 vintage features details covering the origins of its grapes as well as winemaking techniques and viticultural philosophy. It also states that the wine is gluten-free, vegan and made with “minimal intervention”.
“Walking down the wine aisle today, it’s hard to tell who is making the wine in the bottle, how it is made and, sometimes, even what varietals are in it,” said Kim Stare Wallace, president of Sonoma-based Dry Creek.
“Other items in the grocery store proclaim that they are all-natural, low-carb, free-range, etc, but the wine bottles on the shelf are silent. We’re bucking this trend of secretive labels, and giving our consumers an honest look at what’s really inside.”
The family-owned winery’s Fumé Blanc – claimed to be the first wine of its type to have been produced in Sonoma – was first released by Stare Wallace’s father, David Stare, in 1972.
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