California winery Dry Creek Vineyard has repackaged its flagship varietal wine, Fumé Blanc, in an effort to offer consumers more transparency about the brand’s provenance and production.

The new label for the wine’s 2019 vintage features details covering the origins of its grapes as well as winemaking techniques and viticultural philosophy. It also states that the wine is gluten-free, vegan and made with “minimal intervention”.

“Walking down the wine aisle today, it’s hard to tell who is making the wine in the bottle, how it is made and, sometimes, even what varietals are in it,” said Kim Stare Wallace, president of Sonoma-based Dry Creek.

“Other items in the grocery store proclaim that they are all-natural, low-carb, free-range, etc, but the wine bottles on the shelf are silent. We’re bucking this trend of secretive labels, and giving our consumers an honest look at what’s really inside.”

The family-owned winery’s Fumé Blanc – claimed to be the first wine of its type to have been produced in Sonoma – was first released by Stare Wallace’s father, David Stare, in 1972.

Is digitally-printed packaging now the best option for CPG companies? Has the COVID pandemic accelerated the adoption of digital printing by consumer brand owners?

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Our short survey aims to find out.

Click here to complete the survey and be among the first to see the results.

Why the wine industry will struggle to balance supply with demand post-COVID – Click here for a just-drinks comment

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now