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January 6, 2022

Douglas Laing & Co’s The Epicurean White Port Finish Scotch whisky – Product Launch

By Rhodri Morgan

  • Category – Spirits, whisky, Scotch, blended, 48% abv
  • Available – From this month
  • Location – N/A
  • Price – SRP of GBP60 (US$81.31) per 70cl bottle

Douglas Laing & Co has launched a new expression from its The Epicurean blended Scotch whisky brand.

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The Epicurean White Port Finish Limited Edition was initially matured in American Oak casks for an unspecified period before spending around one year in ex-white Port barrels sourced from Portugal’s Douro Valley.

Availability details for the blended Scotch, the sixth in The Epicurean’s ‘Wood Series’, were not immediately available.

“Our Epicurean brand’s spirit is the ultimate distillation of Scotland’s Lowland region, representing the flavour profile of the malt whiskies distilled there,” said marketing head Jenny Rogerson.

The brand’s ‘Wood Series’ also includes The Epicurean Lowland Blended Malt Rivesaltes bottling, released in 2020, a blended Scotch finished in casks previously used in the Languedoc-Roussillon region of France.

Click here for Just Drinks’ Mergers & Acquisitions round-up for December

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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