View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 5, 2022

Douglas Laing & Co’s Rock Island Whisky & Tonic RTD – Product Launch

An RTD extension of the Rock Island Scotch brand - but it doesn't contain Scotch!

By Conor Reynolds

  • Category – RTD, “malt-based spirit”, 5% abv
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP1.99 (US$2.61) per 25cl can

Douglas Laing & Co has leaned into its Rock Island Scotch whisky brand name with its debut RTD.

Rock Island Whisky & Tonic, unveiled this week, uses “malt-based spirit” as its base, thereby steering clear of Scotch definition rules. The premix is described by the company as a “balance [of] the finest island malt whisky with Scottish tonic water”.

“Following extensive experimentation, we settled on the Rock Island and Tonic long serve in answer to the ever-growing trend for pre-mixed cocktails in a can,” said MD Chris Leggat. “The recipe seeks to introduce whisky to a new audience via an accessible, appealing taste and convenient serve format.

Rock Island, which launched in 2015, comprises single malts sourced from the Scottish islands of Arran, Islay, Jura and Orkney.

In 2019, Douglas Laing bought the Perthshire-based Strathearn Distillery for an undisclosed sum. The purchase marked the blender and bottler’s first foray into distilling.

Why e-commerce is a channel that brand owners must target – and fast – Click here for a Just Drinks focus

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks