View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 25, 2021

Diageo’s Orphan Barrel Whiskey Distilling Co’s Copper Tongue Bourbon – Product Launch

Diageo has added another expression to its Orphan Barrel Whiskey Distilling Co portfolio.

By Rhodri Morgan

  • Category – Spirits, American whiskey, Bourbon, 44.9% abv
  • Available – From June
  • Location – The US, available in selected states
  • Price – SRP of US$100 per 75cl bottle

Orphan Barrel Copper Tongue, a cask-strength 16-year-old straight Bourbon whiskey, will roll out in selected US markets from June. The expression is the company’s second release from the Cascade Hollow Distillery in Tennessee, following Orphan Barrel Whoop & Holler 28-Year-Old, released in 2016.

Diageo did not provide details of how many bottles will be available.

“Orphan Barrel Copper Tongue brings together traditions from both American and Scotch whiskeys, and the result is a sophisticated straight Bourbon that’s surprisingly delicate,” said Cascade Hollow GM Nicole Austin.

Diageo has performed well in the US this year. Earlier this month, the group reported that during the three months to the end of March, volumes grew faster than the market rate in 13 of the 17 ‘control states’ in the US.

All change at the top for Anheuser-Busch InBev, no chance of acquisitions from Diageo and some good news among the inflationary gloom – click here for a Just Drinks analysis

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks