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October 12, 2021updated 13 Oct 2021 9:31am

Diageo’s Johnnie Walker Blue Label Ghost and Rare Pittyvaich – Product Launch

The Ghost and Rare series from Johnnie Walker Blue Label kicked off in 2017 and took a break last year.

  • Category – Spirits, whisky, Scotch, blended malt, 43.8% abv
  • Available – From 1 November
  • Location – Available worldwide through specialist spirits off-premise outlets
  • Price – In the UK, SRP of GBP275 per 70cl bottle

Diageo’s Johnnie Walker brand is readying the release of the fourth in its Ghost and Rare series of bottlings from the Blue Label expression.

A tribute to the now-defunct Pittyvaich distillery on Speyside, the no-age-statement blended malt will be available from next month in limited numbers. Whisky from two other closed distilleries, Port Dundas and Carsebridge, features in the blend along with liquid from Speyside’s Mannochmore, Auchroisk, Cragganmore and Strathmill as well as Royal Lochnagar in the Highlands.

Pittyvaich opened in 1974 before closing its doors 18 years later.

When contacted by Just Drinks, a spokesperson for Diageo declined to give specific quantities of the bottling, citing commercial sensitivity. However, each bottle will be “individually numbered”, according to the brand owner.

Johnnie Walker Blue Label Ghost & Rare Pittyvaich follows 2017’s Brora bottling, Port Ellen from a year later and 2019’s Glenury Royal in the series.

The spirits marketing balancing act between aspirational and exclusive – Click here for a Just Drinks comment

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