Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.
Diageo puts Bacardi in frame with Captain Morgan White Rum ads – video
Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.