Diageo is poised to follow Anheuser-Busch InBev and The Coca-Cola Co into the US video game and e-sports arena, as the average age of gamers rises well above global legal drinking ages.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

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