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October 19, 2020

Diageo expands RTD cocktail line-up with Smirnoff Passion Fruit Martini, Gordon’s Pink Martini

Diageo has added two new cocktails to its RTD spirits stable, including a Smirnoff Passion Fruit Martini.

Diageo has added two new cocktails to its RTD spirits stable, including a Smirnoff Passion Fruit Martini.

The 5%-abv Smirnoff cocktail will launch in the UK off-premise from the middle of this month, Diageo said today. It will be joined in the country by Gordon’s Pink Martini, a 5%-abv gin cocktail.

Diageo said the new launches tap into the growing demand for pre-mix cocktails as consumers look for convenience and quality. Listings for the two carbonated RTDs include Ocado, Asda, Bargain Booze and Spar.

Anita Robinson, GB marketing director for Diageo, said: “At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. We’re extremely excited to be launching two expertly-mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”

According to the group, Smirnoff Passion Fruit Martini is the brand’s take on popular cocktail Pornstar Martini. 

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