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October 21, 2020

Days Brewing’s Days non-alcoholic beer – Product Launch

UK start-up Days Brewing has launched a non-alcoholic beer brand that is produced using Scottish water.

Days Brewing’s Days non-alcoholic beer

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Beer, 0.0% abv

Available – From this month

Location – The UK

Price – TBC

UK start-up Days Brewing has launched a non-alcoholic beer brand that is produced using Scottish water.

Days, which was co-founded by a former employee of Anheuser-Busch InBev’s ZX Ventures incubator unit, said today its namesake beer is a 0.0%-abv drink for “people with active lifestyles”. The Days range comprises two styles – Lager and Pale Ale – and is brewed in Scotland using a “unique alcohol-free brewing technique”, it added.

Days was founded earlier this year by Mike Gammell and Duncan Keith. Gammell previously worked for ZX Ventures as a manager and Keith for food companies Proper Corn and Genius Food.

The company will give 2% of sales to mental health charities. 

Explaining the decision, Gammell said: “There are many people out there who are aspiring to live healthier, happier and more active lives. We believe it’s time to open up an honest conversation about alcohol and its role in our physical and mental wellbeing, and we want every Days sold to have a positive impact for our community.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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