View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 17, 2020

Cuervo’s Jose Cuervo Playamar Tequila Hard Seltzer – Product Launch

Cuervo has entered the hard seltzer category with a Tequila-based variant from its Jose Cuervo brand

Jose Cuervo’s Jose Cuervo Playamar Tequila Hard Seltzer

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Category – Alcoholic sparkling water, Tequila-based, 4.5% abv

Available – From this month

Location – The US, available in the off-premise channel

Price – SRP of US$11.99 per four-pack of 12oz (34.1cl) cans

Cuervo has entered the hard seltzer category with a Tequila-based variant from its Jose Cuervo brand

Jose Cuervo Playamar Tequila Hard Seltzer is available in two flavours – Lime and Grapefruit. The company describes the lime variant as “a bubbly take on the traditional margarita”, while the grapefruit SKU imitates the Paloma cocktail.

Cuervo claims that Playamar is a healthier option than other Tequila hard seltzer brands, with each expression containing 90 calories per 12oz cans, as well as being gluten-free. 

More flavours will be added to the Playamar line in 2021.

Last week, Cuervo posted a healthy set of results, with a near-25% sales jump in Q2 driving a rise in sales from the first six months of this year of 13.5%.

Heritage is holding spirits brands back from progress – Click here for a just-drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks