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August 17, 2020

Cuervo’s Jose Cuervo Playamar Tequila Hard Seltzer – Product Launch

Cuervo has entered the hard seltzer category with a Tequila-based variant from its Jose Cuervo brand

Jose Cuervo’s Jose Cuervo Playamar Tequila Hard Seltzer

Category – Alcoholic sparkling water, Tequila-based, 4.5% abv

Available – From this month

Location – The US, available in the off-premise channel

Price – SRP of US$11.99 per four-pack of 12oz (34.1cl) cans

Cuervo has entered the hard seltzer category with a Tequila-based variant from its Jose Cuervo brand

Jose Cuervo Playamar Tequila Hard Seltzer is available in two flavours – Lime and Grapefruit. The company describes the lime variant as “a bubbly take on the traditional margarita”, while the grapefruit SKU imitates the Paloma cocktail.

Cuervo claims that Playamar is a healthier option than other Tequila hard seltzer brands, with each expression containing 90 calories per 12oz cans, as well as being gluten-free. 

More flavours will be added to the Playamar line in 2021.

Last week, Cuervo posted a healthy set of results, with a near-25% sales jump in Q2 driving a rise in sales from the first six months of this year of 13.5%.

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