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September 22, 2021

Cuervo’s Bushmills The Causeway Collection 2021 Irish whiskey series – Product Launch

Bushmills' The Causeway Collection is back for a second year.

  • Category – Spirits, whiskey, Irish
  • Available – From this week
  • Location – See below for details
  • Price – Between EUR55 (US$75) and EUR950 per bottle

Cuervo’s The Bushmills has unveiled 12 single malts in this year’s ‘The Causeway Collection’ series from the Irish whiskey brand.

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Following last year’s debut, the new range, named after Giant’s Causeway in Northern Ireland, comprises 12 whiskies, featuring expressions that have been finished in different casks. As well as a 2011 Sauternes cask finish, a 10 Year Old Cuvée cask finish and a 2008 Jupille cask finish, this year’s series also boasts one of Bushmills’ oldest whiskies, a 32 Year Old Port cask.

All 12 will be available in limited – albeit unspecified – numbers in Australia, Canada, France, Germany, Ireland, the Nordic markets and the UK as well as in Global Travel Retail.

“We were delighted with how the Bushmills Causeway Collection was received globally in 2020, with some even selling out in minutes,” said master distiller Colum Egan. “We can’t wait to share this year’s Collection with the world.”

Bushmills is set to be joined by another distillery in Northern Ireland next year. Lough Neagh Distillers will start production in 2022 next to a soon-to-be launched brewery in Lurgan, County Armagh.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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