Cuervo’s 1800 Cristalino Tequila
Category – Spirits, Tequila, Cristalino, 40% abv
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Available – From this month
Location – The US, available in selected markets
Price – SRP of US$65 per 75cl bottle
Cuervo has released details of a Cristalino addition to the portfolio of its 1800 Tequila brand in the US.
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By GlobalDataThe expression comprises an añejo Tequila that has spent 16 months in both new American and French oak barrels before being finished for six months in ex-Port casks. The liquid is then filtered so that it becomes clear.
The high-end iteration, which retails at $65 per bottle in the US, is packaged in a bottle designed to highlight its ultra-premium cues. Price-wise, 1800 Cristalino sits between Bacardi’s $39.99 Tequila Cazadores Añejo Cristalino and SPI Group’s Cenote Cristalino, which retails at $79.99.
In results for the six months to the end of June, announced last month, Cuervo saw its ‘Other Tequilas’ portfolio deliver a sales rise of 7.4% on the corresponding period a year earlier. Flagship brand Jose Cuervo was up by just under 20% in value terms in H1.
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