Beam Suntory has unveiled updated packaging for its Courvoisier Cognac brand that takes its inspiration from the late-1800s. The revamped bottle, announced today, will apply across the full Courvoisier portfolio and roll out globally in the coming weeks. The news coincides with the retirement of the brand's chief blender, Patrice Pinet, after 13 years in the role. “This is an exciting time for our Maison, as we go back to our roots and embrace what Courvoisier was founded on by Félix Courvoisier," said Beam Suntory's Maison Courvoisier MD, Jon Potter. "From our home in Jarnac to our portfolio of beautiful, floral Cognacs, our house believes in being welcoming to all.” Thibaut Hontanx, who replaces Pinet, added: “I will continue to embrace the Maison’s commitment to community. As each drop of our Cognac is a collective effort … , we value our close-knit group of artisans in Jarnac.” Figures released by trade association the Distilled Spirits Council of the United States earlier this month indicate that the premiumisation trend in spirits is still alive and well in the US, a longstanding battleground for Cognac brand owners What’s coming up in aged spirits in 2022? - Click here for Just Drinks' predictions for the year ahead