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November 16, 2020

Copper Rivet Distillery’s Masthouse single malt whisky – Product Launch

English distiller Copper Rivet has launched its first whisky, a single-estate produced expression.

Copper Rivet Distillery’s Masthouse Single Malt Whisky

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Category – Spirits, whisky, English, 45% abv

Available – From next month

Location – Available online in the UK through Master of Malt and the Copper Rivet online store

Price – GBP45 (US$60) per 50cl bottle

English distiller Copper Rivet has launched its first whisky, a single-estate produced expression.

Masthouse Single Malt Whisky is a 45%-abv English whisky matured in ex-Bourbon and virgin American white oak barrels. The liquid has been produced using malted barely from the Isle of Sheppey, near to Copper Rivet’s Kent distillery.

The company said that because its facility is in England, it has more flexibility than Scottish distillers in how the whisky is produced.

“Among the most significant differences between Scotch and English whisky is that England’s whisky distillers are not bound to using only certain types of casks and stills,” said head distiller Abhi Banik. “We have a big opportunity to be creative and innovative in the way we bring flavour through.”

Copper Rivet Distillery launched its first product, a gin, in 2016. Last year, the company released a strawberry-flavoured extension to the gin brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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  • Perform company-level analysis to understand business model, size, and geographic focus
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