Danone and Yakult have announced a joint venture to sell probiotic products in India. The move marks the first entrance by either company into the Indian market, in which they are aiming to become leading players. The companies hope to benefit from the growing Indian population and the global trend towards positive nutrition, but they must exercise sensitivity to consumer demographics.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks