
The Coca-Cola Co. is again aiming for a “balance between volume and price” to fuel revenues in 2024 after seeing increased unit sales support growth last year, the US group’s CEO said today (13 February).
The US drinks behemoth reported higher revenues, profits and volumes in 2023.
The Coca-Cola Co. is again aiming for a “balance between volume and price” to fuel revenues in 2024 after seeing increased unit sales support growth last year, the US group’s CEO said today (13 February).