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June 23, 2022

Coca-Cola Beverages Africa breached merger requirements, South Africa court rules

The country’s highest competition court found the drinks group violated conditions linked to two mergers over the last six years.

By Dean Best

Coca-Cola Beverages Africa broke conditions related to two mergers in South Africa, the country’s competition court has ruled.

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South Africa’s Competition Appeal Court said Coca-Cola Beverages Africa (CCBA) breached conditions linked to transactions in 2016 and 2017.

Six years ago, competition officials in South Africa approved a deal between SABMiller, The Coca-Cola Co. and Gutsche Family Investment that created Africa’s largest bottler.

A year later, Coca-Cola acquired SABMiller’s stake in the business.

Both deals included deals to protect workers. In a judgment handed down on 17 June, the Competition Appeal Court ruled CCBA violated those conditions with its local subsidiary retrenched 368 employees in 2019.

The court’s ruling went against a decision by South Africa’s Competition Tribunal last September. The Tribunal set aside a notice from The Competition Commission South Africa, which had pressed the case CCBA had breached the conditions.

Just Drinks has approached CCBA for comment. According to a statement from The Competition Commission South Africa, CCBA had told the Tribunal the job cuts were necessary due to the macro-economic climate at the time, the imposition of a tax on sugar and rising raw material prices, particularly of sugar.

A spokesperson for The Competition Commission South Africa said the drinks group has 15 days from the date of the judgment to file an application for leave to appeal with South Africa’s Constitutional Court. “The Commission will oppose the application for leave to appeal,” the spokesperson said.

“In terms of the Commission’s Rules, if [CCBA] does not file an application for leave to appeal, it will have to submit a remedial plan to the Commission, which must include a reinstatement plan for the 368 unlawfully retrenched employees.”

Earlier this month, The Coca-Cola Co. said it had delayed plans to list CCBA as a publicly-traded company due to market volatility.

Related Companies

Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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