The rum category has had a torrid time in Chile over the past three years, with volumes plunging and international brands exiting. Click play on the video above to view Euromonitor International’s David Mackinson detail what has gone wrong for rum.
CHILE: Rum on the slide – video
The rum category has had a torrid time in Chile over the past three years, with volumes plunging and international brands exiting.
September 24, 2014