View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 27, 2021

Celsius accuses Keurig Dr Pepper of copying energy drink

US energy drinks brand owner Celsius has filed a lawsuit against Keurig Dr Pepper, accusing its partner brand, A Shoc, of imitation.

US energy drinks brand owner Celsius has filed a lawsuit against Keurig Dr Pepper, accusing its partner brand, A Shoc, of imitation.

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

In documents filed last week, Celsius has alleged that the packaging for A Shoc Accelerator intentionally copies its own range of energy drinks and confuses consumers. The lawsuit also claims that A Shoc Accelerator’s claims of being able to boost metabolism mimic those of Celsius but with no supporting scientific evidence.

Celsius said A Shoc is using “false and fraudulent unproven dietary supplement claims”. The lawsuit was filed against both KDP and brand owner A Shoc Beverages.

A spokesperson for KDP did not respond to a request for comment, while A Shoc Beverages could not be reached for comment.

A Shoc was created by Lance Collins, the beverage industry entrepreneur behind brands including Fuze Tea and Core Hydration. In 2019, KDP invested equity in the natural energy brand to become its US distributor. The brand launched in the US in February and is marketed as a plant-based “thermogenic beverage”. According to the A Shoc website, Accelerator contains a “proprietary thermogenic blend” and “is an easy and great solution to give your metabolism a boost and help you burn more calories”.

In this week’s lawsuit, Celsius, which is based in Nevada, claims its own energy drinks are scientifically proven to raise metabolism and “burn more than 100 calories per can”. In contrast, according to Celsius, “A Shoc and KDP lack competent and reliable scientific evidence to support the claims for A Shoc Accelerator that the product ‘accelerates metabolism’ or is ‘thermogenic'”.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – Click here for a just-drinks comment

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks