Carlsberg chases alcohol-free as China snaps "back to normal"

Carlsberg is focusing on how to entice Chinese consumers into the alcohol-free beer category as its business in the country rebounds from the coronavirus pandemic.

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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:

Which multinational companies have been affected?
What is the effect of lockdowns on foodservice?
What is the effect of lockdowns on Chinese ports?
Spotlight on Shanghai: what is the situation there?
How have Chinese consumers reacted?
How might the Chinese government react?
What are the potential growth opportunities?

By GlobalData

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