On the back of rising demand for its brands in Quebec, Sleeman Breweries, is creating a new company, La brasserie Sleeman du Quebec, in a bid to develop the company’s sales in the province.

To be wholly owned by Sleeman Breweries, La brasserie Sleeman du Quebec will be headed up by a separate team dedicated to the Quebec operation, under the direction of managing director, Guy J. Letourneau.