By Philip Fine
Pepsi and Coke’s exclusive deal with two large Canadian school boards will have to be revealed after a 15-year-old convinced the provincial Information and Privacy Commissioner of Ontario that details should be made public.
Ontario student Nicholas Dodds was in Grade 8 (aged 13) when he began the two-year battle with the cola companies and school boards.
He argued that when he is working as a school student he should not be a marketing target. The cola companies said releasing the terms of the deals would put them at a competitive disadvantage. The commissioner called that argument speculative and said he saw no reason for the contracts to remain secret.
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By GlobalData
