• Category – Premix, 26% abv
  • Available – From this month
  • Location – Canada, Ontario’s off-premise channel through LCBO stores
  • Price – SRP of CAD26.95 (US$20.70) per 37.5cl bottle

Campari Group’s Canadian unit is set to release Campari Negroni Ready to Enjoy, a premix Negroni cocktail, in the market.

The 26%-abv premix uses Campari as its base, blended with London Dry gin and Cinzano Sweet Red Vermouth. The drink debuted this month in Ontario ahead of roll-outs to Alberta and British Columbia in June.

Earlier this week, Campari purchased French flavoured liqueur brand Picon from Diageo for EUR119m (US$125m). Under the deal, Diageo will supply the new owner with the liqueur for two years.

Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.