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January 11, 2022

Campari Group’s Appleton Estate Ruby Anniversary Edition – Product Launch

By Rhodri Morgan

  • Category – Spirits, rum, Jamaica, unknown abv %
  • Available – From this month
  • Location – Worldwide, available from selected off-premise spirits specialists and at the Appleton Estate distillery
  • Price – TBC

Campari Group has launched a high-end, limited-edition expression of its Appleton Estate Jamaican rum brand.

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Appleton Estate Ruby Anniversary Edition comprises a blend of five rums, each aged for a minimum of 35 years. The iteration is limited to 500 75cl units.

According to Campari, Appleton Estate rums age nearly three times faster than spirits aged in cooler climates, meaning 35 years ageing in the tropical climate of Jamaica is equivalent to over 100 years elsewhere.

Pricing details for the expression, which is available now from the brand’s distillery and selected global retailers, were not disclosed.

“This special edition was created using some of the finest stock in our over 200,000 barrels,” said Appleton Estate’s master blender, Joyce Spence.

In June, Campari released Appleton Estate 15 Year Old Black River Casks, which was produced from sugarcane harvested in Jamaica’s Nassau Valley.

What’s coming up in aged spirits in 2022? – Click here for Just Drinks’ predictions for the year ahead

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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